Не повторяйте этих ошибок при создании инфографики

В одной из предыдущих статей мы рассматривали инфографику с точки зрения ее эффективности в 2023 году. Сегодня же мы разберем основные ошибки при создании инфографики, из-за которых ваш продукт останется без внимания читателей.

Перегруженность информацией

Одна из основных целей инфографики – представить информацию лаконично и понятно. Однако, многие делают ошибку, добавляя слишком много данных на одном графическом элементе, что делает ее непонятной и запутанной. Важно выбрать только самую необходимую информацию и представить ее в удобной и легко воспринимаемой форме.

пример перегруженной инфографики

Несовершенный дизайн

Отсутствие эстетики и несовершенный дизайн – еще одна распространенная ошибка при создании инфографики. Визуальное представление информации должно быть привлекательным и гармоничным, чтобы привлечь внимание и удержать его. Ошибки в выборе цветовой схемы, шрифтов, композиции и использовании графических элементов могут сделать инфографику сложночитаемой и неприятной для восприятия.

Недостаточная проверка фактов

Инфографика часто представляет собой визуализацию данных и информации, и поэтому важно удостовериться в их точности и достоверности. Неправильные или неверные факты могут привести к недоверию и снизить ценность инфографики. Поэтому перед публикацией необходимо провести тщательную проверку и подтвердить все представленные данные.

Отсутствие ясности и последовательности

Инфографика должна быть легко читаемой и понятной для аудитории. Ошибка в отсутствии ясности и последовательности может привести к неправильному восприятию информации. Важно создавать инфографику с ясным направлением чтения и логическим порядком представления информации. Если данные представлены слишком сложно или запутанно, это может затруднить понимание и усвоение информации.

Ниже представлен пример плохой инфографики.

И еще некоторые ошибки:

  1. Использовать слишком маленький шрифт или неразборчивые шрифты, что затрудняет чтение и понимание текста.
  2. Перегружать инфографику излишними графическими элементами, что визуально загромождает и усложняет ее восприятие.
  3. Использовать несоответствующие цветовые схемы, которые затрудняют различение и восприятие данных.
  4. Не учитывать аудиторию и не адаптировать инфографику под ее потребности и предпочтения.
  5. Не проверять и не подтверждать факты и данные, что может привести к ошибочным или неверным выводам.
    В целом, при создании инфографики необходимо учитывать ее цель, аудиторию и визуальные аспекты, чтобы получить эффективное и понятное представление информации.
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